Did you know that athletics sponsorship accounts for an enormous portion of the sports business industry? If you want to get involved with sports then this could be the area for you.
The IEG Sponsorship Report estimated that sports sponsorship spending exceeds $11 billion, representing 68% of sponsorship spending across all industries. No matter what sport you’re watching–soccer, motorsports, football, basketball–you see the names of sponsors. And it’s big news when a big name signs a new sponsorship deal.
Perhaps you know that Indy & NASCAR driver Danica Patrick has a very visible relationship with her sponsor, GoDaddy? Of course, everyone knows about Michael Jordan’s relationship with Nike and have you seen the AIG logo on the front of Manchester United’s uniforms? American International Group (AIG) is an insurance company sponsoring the world’s most popular sports team! The bigger deals always make headlines but the reality is that there are many smaller deals you never hear about. Stadium signage deals, team and individual sponsorships. Heck, even the lesser named golfers on the PGA Tour are wearing some sponsor’s logo.
Sponsors help fund the operations of stadiums, individual athletes, and sports teams plus they provide products and services. Without the sponsors most sports organizations would struggle to survive. A golfer, for instance, needs sponsor money to travel and pay entry fees.
In the membership section of SportsCareerFinder you’ll learn all about how the sponsorships process works.
There are potentially three parties in a sponsorship deal. First, the property, which is often a team, league, or event, is almost always on the selling side. Occasionally a property will purchase a sponsorship of another property. The corporation is the second party and usually on the buying side. Finally, an agency often negotiates and executes a sports sponsorship on behalf of either a property or corporation. The presence of an agency does not remove either of the other two from the equation; in fact, many deals are done through a collaborative effort of all three parties.
In our sports sponsorships and marketing section we take you through the whole process: prospecting, proposals and sales pitch, negotiating, execution, analysis and deal renewal.
Since you’re looking for a sports job–that’s why you’re here right?–we also list and describe most of the positions found on all sides of the sponsorship table, from corporations and agencies to properties.
Typical Jobs include:
These are just some of the positions detailed in the sports marketing and sponsorships jobs section of SportsCareerFinder.