People with web content manager jobs are typically responsible for the development and implementation of creative initiatives for the league’s content on the league website. S/he is responsible for producing and managing information on the site, primarily conceptualizing, creating, and managing website content and writing compelling feature articles and stories. This often includes attending some team practices or events, press conferences, and many other league-related events. Sports website managers work with a variety of departments, league and team officials, players and colleagues to ensure a high quality website to promote the league.
Content managers or website administrators update the league website sometimes remotely or from the office, much like with other web-related positions outside of sports. People in these sports jobs coordinate the development, placement, prioritization and maintenance of the site’s graphical user interface (GUI), features, revenue opportunities and feature roadmap, or work with an outside agency to make sure that graphics meet league specifications. In most leagues, web content managers work with league affiliates to ensure team sites are consistent with the league parameters. For example, in Major League Baseball, the league has taken all rights to team websites, and they run the entire process from the league office. In the process of monitoring the site, content managers maintain league message boards and blogs from a quality assurance perspective.
The most significant qualification that candidates must have to become a content manager for a sports league is at least seven years of website content development and management experience. Leagues are also looking for a number of other qualifications including; the ability to work in a high stress, deadline driven environment, excellent layout and writing experience creating copy/content on the internet, commitment to confidentiality, a Bachelors degree in computer science or web related field, and some experience in public relations, media relations, communication and journalism.
Compensation for website content managers can vary greatly. Leagues pay web content managers based on the content they deliver and the competence in web related software. Those with extensive web design and development backgrounds will often make much more than those who are weaker at the technical aspects but have a better knowledge of the sport.
Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, professional level (minor league versus top professional league), location, and sport.
Major League Baseball: $55,000 – $100,000
National Football League: $63,000 – $100,000
National Basketball Association: $55,000 – $95,000
National Hockey League: $45,000 – $80,000
NASCAR: $65,000 – $85,000