Sports Marketing Resources

Brandweek – Touts itself as ‘the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process.’ The online newsletter covers a variety of industries and devotes an entire section to sports and entertainment.

PROMO Magazine – Widely considered the leading barometer of agency work and top of the line promotional campaigns. The publication releases an annual ranking of the top marketing agencies. You’ll also find an extensive collection of articles and other resources, as well as a job search function. – This industry leading website and publication developed by IEG offers articles and information about sponsorship from all three perspectives. You can sign-up for the firm’s publication, IEG Sponsorship Report, as well as subscribe to premium content. There is also an extensive job bank available free to job seekers. – This UK based publication is read by sports marketers all over the globe. Since it is international, it tends to focus on sports less endemic to the U.S. like soccer, rugby, cricket, and F1. However, if you are targeting a job in an agency, there is a good chance the clients you’ll be working for are invested in international sports teams and events.

SportsBusiness Daily / Journal – These sister publications are available by subscription only, but are regarded as the leading sources of industry information stateside. In addition to daily and weekly releases, the publications offer research on fan demographics, attendance, spending habits, viewership, and other metrics that aid in developing effective sponsorship programs.

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