The league marketing coordinator is responsible for assisting the marketing manager in the development of marketing strategy and takes primary responsibility for the execution of marketing initiatives. The marketing coordinator also aids in monitoring of budgets and compile advertising summaries for partners. Coordinators work in an effort to establish closer contact with partners and with consumers through a number of marketing, advertising or PR tactics. Similar to working on the team side, coordinators may also oversee an sports internship program for the department. In this capacity, the assistant will be the key marketing liaison to all vendors associated with promotions at the facility. This may also include working with an outside advertising agency if advertising is not done in-house.
Some of the key responsibilities of a coordinator include: contributing to the development of league advertising campaigns, coordinating conception of print, electronic, out-of-home and environmental advertising with internal creative, conducting advertising budgetary follow-up and media purchasing tracking, assisting in planning of various promotional initiatives related to league-wide initiatives and public events, and helping ensure league sponsorships are respected and validated both in arenas and in local and national media.
One key requirement that most leagues are looking for when hiring for these positions is a Bachelor’s degree in marketing or sports management or related field and one to two years of related experience. Some other skills sought after in hiring include: bilingual in Spanish or other European languages, proven abilities at handling multiple tasks and projects while prioritizing goals, willingness to work long or irregular hours at times, proven written and oral communication skills, and strong computer skills.
As with managerial positions, coordinator compensation at the league level is higher than at the team level in most cases. Most coordinators at the league level are more experienced and have spent a number of years working at the team level. Although it is rare at the coordinator level, some leagues will pay a portion of relocation costs (something that is never done at the team level).
Salary levels vary quite a bit, depending upon the level of managerial responsibility, length of service, education, professional level (minor league versus top professional league), location, and sport.
Major League Baseball: $35,000 – $50,000
National Football League: $40,000 – $55,000
National Basketball Association: $35,000 – $48,000
National Hockey League: $28,000 – $42,000
NASCAR: $35,000 – $50,000
Please note that positions at the above leagues are all based in New York City, where the cost of living is significantly higher than other U.S. cities.