Books, Magazines, More

Please visit this page again soon as we’re still compiling more sports books, magazines, and journals.

SPORTS INDUSTRY BOOKS

The Business of Sports: Cases and Text on Strategy and Management (2010)

The Bottom Line: Observations and Arguments on the Sports Business (2006)

SPORTS MAGAZINES

Coach and Athletic Director Magazine – Scholastic Coach and Athletic Director is edited for athletic department personnel, both coaches and athletic directors, in high schools, parochial and prep schools, junior colleges and colleges, as well as key non-school athletic programs.

American Football Monthly – Dedicated to being the industry’s #1 source of information for the football coach. AFM has more articles on football coaching, football plays and football strategies than any other source available.

JOURNALS AND NEWSLETTERS

Chief Marketer – Covers the best in measurable marketing and helps marketing leaders navigate today’s fast changing marketing landscape. Areas of emphasis: PROMO, Direct, Mobile, eMail, Web, Social, Mobile, Database/CRM, Lead Generation, B-to-B and Search.

Sportbusiness.com – This UK based publication is read by sports marketers all over the globe. Since it is international, it tends to focus on sports less endemic to the U.S. like soccer, rugby, cricket, and F1. However, if you are targeting a job in an agency, there is a good chance the clients you’ll be working for are invested in international sports teams and events.

SportsBusiness Daily/ Journal – These sister publications are available by subscription only, but are regarded as the leading sources of industry information stateside. In addition to daily and weekly releases, the publications offer research on fan demographics, attendance, spending habits, viewership, and other metrics that aid in developing effective sponsorship programs.

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